Identity 2.0 » Yahoo’s Identity Silo

Dick nailed this one. What a yawner of an announcement. Visionaries my ass. 

200609291804
Yahoo has joined Google’s silo building by releasing BBAuth, a mechanism for other sites to access services and data within the world of Yahoo.

Unlike Google’s Account Authentication, Yahoo is allowing their service to be used for SSO and registration.

BBAuth is clearly targeted at Web 2.0 site developers, encouraging them to build apps on the Yahoo platform so that they get access to all those Yahoo users.. While I understand how this helps Yahoo strengthen their relationship with their users, it would seem Yahoo did not learn what Microsoft learned with Passport, as Yahoo is deepening their identity silo, rather then participating in the emerging identity infrastructure.

Source: Identity 2.0 » Yahoo’s Identity Silo

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s