This is a good article. Read all of it.
101 Ways to Build Link Popularity in 2006
Link Building… Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it’s still the trump card for higher rankings.
Many of us have been hoping that it would go away. In Brett Tabke’s 5/18 Robots.txt entry, he echoed a sentiment that many, many webmasters hold on to as a hope:
What happens to all those Wavers that think [i]Getting Links = SEO[/i] when that majority of the Google algo is devalued in various ways? Wavers built their fortunes on “links=seo”. When that goes away, the Wavers have zero to hold on to.
The pertinent questions:
- Will link building still be very important for rankings in the medium term?
- When will link popularity be devalued in favor of other algo elements (that are less tedious, from a webmaster’s point of view)?